On Thursday, in a move clearly intended to pre-empt government intervention, Mr. Zuckerberg outlined the list of actions Facebook planned to take in the coming weeks to make political advertising more transparent. He said each ad will show which Facebook Page — a kind of account required for businesses to create an ad — had paid for the ad, although that would not necessarily identify the people behind the Facebook Page. In addition, Facebook plans to invest more heavily in its security teams, expand its coordination with global election commissions, and work closely with other tech companies to share threat information as it arises.
In his seven-minute talk from Facebook’s headquarters in Menlo Park, Calif., Mr. Zuckerberg suggested there may be additional fake accounts linked to Russia or other foreign countries. “We are looking into foreign actors, including additional Russian groups and other former Soviet states,” he said.
Mr. Zuckerberg, 33, noted that Thursday was his first day back from parental leave after the birth of a daughter. But despite that folksy touch, he had the look of an improbably young leader addressing his people at a moment of crisis.
With his talk of “the democratic process,” “foreign actors,” and “election integrity” — mentioning Germany’s elections this weekend in particular — Mr. Zuckerberg reinforced Facebook’s status as a transnational global behemoth whose power reaches into every corner of contemporary life.
“We are in a new world,” he said. “It is a new challenge for internet communities to deal with nation-states attempting to subvert elections. But if that’s what we must do, we are committed to rising to the occasion.”