YouTube is deleting videos that are part of the “Tide Pod challenge” trend for encouraging teenagers to consume dangerous detergent.
According to the Telegraph, “The potentially health-damaging fad has seen teenagers daring each other to film themselves biting into washing machine capsules and then upload the results online, with some videos garnering hundreds of thousands of views.”
Health officials claim the trend could have “serious health implications”, prompting YouTube to crack down on videos encouraging the challenge.
“YouTube’s Community Guidelines prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm,” declared YouTube in a statement. “We work to quickly remove flagged videos that violate our policies.”
After videos of the challenge went viral online, Tide released a video warning viewers against consuming the detergent pods, and encouraged users on Twitter who confessed to swallowing the detergent to contact their local poison control center.
What should Tide PODs be used for? DOING LAUNDRY. Nothing else.
— Tide (@tide) January 12, 2018
I just ate one. No joke I wanted to do the challenge, and I think I may have swallowed some. Who do I contact to ask what I should do?
— twvid (@CaliDoobiee) January 16, 2018